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If she needs to get her work done but also wants to get her hair blown out, Glam Squad makes that possible. We want to make women’s lives better and easier and ultimately, the vision of the brand is to become our client’s beauty obsession, and our mission is to make getting ready a whole lot easier, and a transformative experience that women want to have again and again.

And since none of us can be in two places at once, Glam Squad helps enable women’s self-confidence. I feel like every minute of every day, I'm choosing to be in one place instead of another. Right now we're in three cities - New York, LA and Miami and we're focused on a time-starved woman who wants to look and feel her best, but doesn't have a lot of time to sacrifice.

#Glam squad how to

But through all that, I wasn’t classically trained in learning how to do my own hair or makeup or nails, so as as a consumer, I really appreciate the services that Glam Squad offers to women. I wouldn’t describe myself as a beauty junkie necessarily, although, when people see how many beauty products I actually have in my cabinets, they’re blown away, so I guess that maybe I am. So I think it’s only natural that I ultimately ended up in this industry. This was something I grew up thinking was just part of what a woman does to get through the week. On a weekly basis, my grandmother would have her hair set in rollers, and she and my mother would get their nails done. In terms of services, going to the hair salon with my mother and my grandmother was very much a ritual that we would all do together. Anytime I smelled a certain perfume around the house, I knew my mom had something important going on. I was exposed to beauty services and products through my mother, my grandmother and my aunt - I have very strong memories of watching them get ready for their day-to-days, or for a special event. What was the journey like to where you are now? Did you grow up interested in beauty? Brace yourself for the serious inspiration bomb that is the conversation below. This woman radiates balance in its most practical form, and we're thankful to have had a morning to sit down with her and pick her brain on beauty and business and everything in-between.

#Glam squad full

As a full time mama of two, and co-founder and CEO of the cult beauty brand Glam Squad, Alex has more than a nugget or two of wisdom to share with women (and you too, men!) all over the world about balancing work and play, and what it really looks like to infuse fiery passion in the most menial of day-to-day operations. Alexandra Wilkis Wilson is the epitome of a girl boss.